wyldNotes

Now available in Europe

The Journal

The Journal

We are not the brand. We are the ones who read up on everything first — and this is where it goes: note theory for your nose, honest comparisons, and the craft of wearing perfume. Selected notes from our German field notebook, rewritten in English. New entries arrive when there is something to say.

Note theory →

What top, heart and base really mean — explained for your nose.

Light plate with peaches, star anise, cloves and white roses
Top, heart and base notes: why your perfume smells different after 20 minutesTop, heart and base notes explained: why perfume changes on your skin, how to read a fragrance pyramid — and why the first spray lies.
Wyld Notes bottle with its wooden cap set aside on a light background
Sillage, drydown, longevity: the three words every perfume review usesSillage, drydown, longevity, projection, skin scent — the five words every perfume review relies on, explained in plain English and without the jargon.

Honestly compared →

Natural versus conventional perfume — with answers that are sometimes uncomfortable.

Wyld Notes Black Book on a dark plate among nutmegs and cloves
Does natural perfume last shorter? The honest answerDoes natural perfume last shorter than conventional? Mostly yes — why that is, what natural fixatives can do, and how to live with it: the honest answer.
Fragrance ingredients from above: peaches, nutmegs, cloves, cinnamon and rose leaves
“Parfum” on the ingredient list: the one word allowed to hide a hundred substancesWhat “Parfum” or “Fragrance” means on an ingredient list: why one word may stand for dozens of substances, and what the EU and UK allergen rules change.
Wyld Notes bottle with its wooden cap set aside on a light background
Alcohol denat.: what that word on the perfume label really meansAlcohol denat. is on almost every perfume. What denatured alcohol is, why it is denatured, what goes in with it — and how to spot undenatured alcohol on a label.

From the field →

Where the oils come from and how they find their way into the bottle.

Bottling at Wyld Notes: a white flacon being filled by hand at the line
Distilled, pressed, extracted: three ways to get the scent out of a plantHow does a plant become an essential oil? Steam distillation, cold pressing and solvent extraction explained plainly — and how to spot each one in a fragrance pyramid.

Rituals →

Applying, storing, combining — craft instead of invented occasions.

The His & Hers duo: the black and the white bottle on a wooden tray
Perfume layering for beginners: combining two fragrances without a quarrelPerfume layering explained simply: the rules for combining two perfumes, how to find bridge notes in the pyramid — craft instead of chance.
Wyld Notes White Lie next to its opened gift box
How to store perfume: why the bathroom is the worst placeHow to store perfume properly: why light, warmth and temperature swings age fragrances, why the bathroom is the worst spot — and where the bottle belongs.

Wyld Notes is in Europe

The shop is open. The code naturasensia gives you 10% off your first order.

View in the Wyld Notes shop

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