wyldNotes

In Europe from 19 September

The Journal

The Journal

We are not the brand. We are the ones who read up on everything first — and this is where it goes: note theory for your nose, honest comparisons, and the craft of wearing perfume. Selected notes from our German field notebook, rewritten in English. New entries arrive when there is something to say.

Honestly compared →

Natural versus conventional perfume — with answers that are sometimes uncomfortable.

Wyld Notes Black Book on a dark plate among nutmegs and cloves
Does natural perfume last shorter? The honest answerDoes natural perfume last shorter than conventional? Mostly yes — why that is, what natural fixatives can do, and how to live with it: the honest answer.

Rituals →

Applying, storing, combining — craft instead of invented occasions.

The His & Hers duo: the black and the white bottle on a wooden tray
Perfume layering for beginners: combining two fragrances without a quarrelPerfume layering explained simply: the rules for combining two perfumes, how to find bridge notes in the pyramid — craft instead of chance.
Wyld Notes White Lie next to its opened gift box
How to store perfume: why the bathroom is the worst placeHow to store perfume properly: why light, warmth and temperature swings age fragrances, why the bathroom is the worst spot — and where the bottle belongs.

Be first to know at the Europe launch

Join the waitlist — we will write to you at the launch on 19 September with everything you need to know. The code naturasensia gives you 10% off your first order.

Controller: Wienen Media. After confirming you will get a welcome email with the code, one email at launch — after that only when there is something to say. Unsubscribe any time with one click.