Now available in Europe

The Journal · Honestly compared

The Journal

Honestly compared

Natural versus conventional perfume — with answers that are sometimes uncomfortable.

Wyld Notes Black Book on a dark plate among nutmegs and cloves

Does natural perfume last shorter? The honest answerThe honest answer: mostly yes. A perfume made of essential oils usually lasts shorter on the skin than a conventional fragrance — and whoever promises you otherwise is selling you something. The more interesting question …Read on →

Fragrance ingredients from above: peaches, nutmegs, cloves, cinnamon and rose leaves

“Parfum” on the ingredient list: the one word allowed to hide a hundred substancesAlmost every cosmetics pack carries the word “Parfum” somewhere — and that one word may stand for an entire formula: dozens, sometimes well over a hundred individual substances the maker does not have to name one by one. …Read on →

Wyld Notes bottle with its wooden cap set aside on a light background

Alcohol denat.: what that word on the perfume label really means“Alcohol denat.” means denatured alcohol: drinking alcohol with something added so nobody drinks it — and so no alcohol duty is due on it. The words sit on almost every perfume in the world, usually at the very top of th …Read on →

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