The fragrance guide

Four directions, four fragrances

The four launch fragrances with a published profile cover four clear directions.

If you like it bright, floral and powdery — without heavy sweetness —White Lie →bergamot and geranium in the opening, jasmine and rose at the heart, a dry patchouli-vetiver foundation.

If you are after warm sweetness — vanilla, coconut, a hint of the bakery —Sweet Decadence →coconut and rose at the heart, tonka and vanilla in the base — the gourmand direction of the range.

If you want forest, smoke and cool air —Smokey Ember →lemon and juniper open, cypress and black spruce carry the base — the most forest-like pyramid.

If you are looking for spice, frankincense and dark warmth —Black Book →nutmeg and ginger in the opening, osmanthus at the heart, olibanum and tonka in the drydown.

Head-to-head comparisons

Wavering between two fragrances? Here they stand side by side — level by level, strictly by the official pyramids.

• Black Book or White Lie? The comparison, note by official noteBlack Book or White Lie — spiced, resinous depth or powdery florals? The honest Wyld Notes comparison, level by level, following the official pyramids.
• Smokey Ember or Black Book? Two dark fragrances compared by their notesSmokey Ember or Black Book — forest and smoke, or spice and resin? The two dark Wyld Notes fragrances honestly compared, following the official pyramids.
• Sweet Decadence or White Lie? Sweet or powdery — the note-by-note comparisonSweet Decadence or White Lie — vanilla sweetness or powdery blossom? The two bright Wyld Notes fragrances compared, level by level, by the official pyramids.

Three questions, three honest answers

Best fragrance, unisex, seasons — the three most common questions about the range, answered from the pyramids rather than the brochure.

• The best Wyld Notes fragrance? An honest answerWhich Wyld Notes fragrance is best? The US shop ratings are nearly level — what decides is your direction. The honest answer, based on the official pyramids.
• Wyld Notes unisex: which fragrances are for whom? All of them, says the brandAre Wyld Notes fragrances unisex? Yes — the brand lists the entire range without gender labels. What that means for the notes, honestly explained.
• Wyld Notes by season: what temperature does to fragranceWhich Wyld Notes fragrance suits which season? Heat amplifies, cold mutes — perfumery’s rule of thumb, applied to the four pyramids of the European launch.
• Layering Wyld Notes: pairings by the official pyramidsWhich Wyld Notes fragrances can be layered? All 6 pairings of the launch range with their bridge notes — strictly by the official pyramids, honestly assessed.

The shortcut

Rather not read? The fragrance quiz asks you six questions about places, notes and light — and scores your answers against the same pyramids.