wyldNotes

In Europe from 19 September

The Journal · Note theory

The Journal

Note theory

What top, heart and base really mean — explained for your nose.

Light plate with peaches, star anise, cloves and white roses
Top, heart and base notes: why your perfume smells different after 20 minutesThe short answer: because fragrance materials evaporate at different speeds. A perfume is not a fixed picture but a sequence — the lightest molecules rise first and are gone first, the heaviest take longest and are left …Read on →
Wyld Notes bottle with its wooden cap set aside on a light background
Sillage, drydown, longevity: the three words every perfume review usesSillage is the scent trail you leave behind in a room. Drydown is what is left on your skin after a few hours. Longevity is the simple question of how long you can smell anything at all. Three words that appear in every …Read on →

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