NotesIn Europe from 19 September
Fragrance guide · Wyld Notes unisex: which fragrances are for whom? All of them, says the brand
Fragrance guide
Wyld Notes unisex: which fragrances are for whom? All of them, says the brand
The short answer: yes, all of them. Wyld Notes assigns no gender to a single fragrance — even the His & Hers duo is sold in the US shop expressly without fixed roles. The longer answer is about why some fragrances still feel “masculine” or “feminine”: that is convention, not chemistry — and once you read the pyramid, you are free to ignore it.
What the brand says
In the Wyld Notes US shop, no fragrance carries a gender label. The clearest signal is the duo itself: His & Hers places the dark Black Book next to the bright White Lie — and the brand states that the roles are not assigned. Who wears which is left open. That is not a marketing line but the logic of natural perfumery: essential oils know no gender.
Where the “masculine” and “feminine” labels come from
That jasmine and rose count as “feminine” while smoke, wood and spice count as “masculine” is a habit of the 20th century — marketing, not molecules. Perfume history itself disproves it: the fougère accord of lavender and tonka, for decades the very definition of a men’s fragrance, is built on a floral-herbal base. And long before fragrance halls had two sides, everyone wore the same eau de cologne.
The four directions — read without the label
By convention you would file White Lie (jasmine, rose) under “feminine” and Black Book (nutmeg, frankincense) under “masculine” — but the pyramids do not support that verdict; they only describe directions: powdery-dry, sweet-creamy, forest-smoky, spiced-resinous. The more honest question is which of these directions you want to smell on yourself. The answer is allowed to cut across every department.
If — then
If you have worn “men’s fragrances” so far and want to stay close while going natural —
Smokey Ember — forest, resin and smoke — by the pyramid, the direction nearest the convention without needing its label.
If you like florals but not the sweetness of typical “women’s perfume” —
White Lie — jasmine and rose on dry patchouli-vetiver ground — the pyramid takes the icing off the flower.
If you want to wear spice and frankincense, whatever the label says —
Black Book — nutmeg, ginger, olibanum, tonka — a spice pyramid with no gender line.
If you are two people looking for one fragrance to share —
Sweet Decadence — warm sweetness of coconut, tonka and vanilla — by the pyramid, the direction least interested in conventions.
Our note
At Wyld Notes, unisex is not a special edition but the default — the brand simply draws no line. The only division that holds is written in the pyramids: not “for whom” but “towards what”.
Be first to know at the Europe launch
Join the waitlist — we will write to you at the launch on 19 September with everything you need to know. The code naturasensia gives you 10% off your first order.